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Who We Are

Lithia Motors Inc. (NYSE: LAD) is one of the largest providers of personal transportation solutions in the U.S. and is among the fastest-growing companies in the Fortune 500 (#252 in 2020). Lithia ranked #6 on the 10-Year EPS Growth and #4 on the 10-Year Total Shareholder Return in 2020.

Lithia currently operates more than 190 stores and offering 30 new vehicle manufacturer options, reaching 92% of the U.S. population. Lithia is continuing to expand digital solutions that will further support our vision to serve customers wherever, whenever and however they desire.

We are fortunate to have over 13,000 team members (August 2020) who are committed to this vision and to modernizing the industry. Our mission, Growth Powered by People, inspires our leaders to innovate unique solutions to continually improve customer experience, sustainability practices and community engagement.

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A Message From Our CEO

January 2020

As an Oregon-based provider of transportation solutions we embrace and provide education on environmental and social practices in our businesses and communities.

Within this report, we share our goals to further enhance the quality of life for our people and create a better world for us to be part of. We are proud to highlight areas in which our collective efforts are making a difference.

As a leader with manufacturer partners who offer ecologically friendly vehicles, we inspire consumers to shift toward greener purchasing and transportation habits.

Through leadership, interacting with and educating our customers, communities and the country on the benefits of eco-friendly vehicles, we can make a difference. Proactive expansion of our inventory, to create one of the largest selections of new and used eco-friendly vehicles in the country, enables our customers to make the greener choices they increasingly desire.

Our fifth year of Lithia Women LEAD events continues to advance diversity throughout the organization. Our annual Green Week educates employees on sustainability best practices and challenges each of us to reduce our individual impact. We encourage you to explore this report further to learn more on how we can each make a difference.

In addition, we are measuring the effectiveness of our efforts so we can further improve. We have calculated our GHG emissions in order to better understand our carbon footprint and benchmarked the diversity in our workforce to mirror our customers.

Whether offering our complimentary electric vehicle charging network, promoting simple recycling practices or investing in the education of our teams and youth of our communities, we are working to create a more sustainable world.

We are passionate about improving constantly and reducing our environmental impact through continued innovation and teamwork. We recognize that responsible growth is crucial to the future success of our company.

Bryan DeBoer
Lithia Motors Inc. President and CEO


Our Mission & Values

Our mission is Growth Powered by People, because our growth as a company is primarily fueled by the individual growth and inspiration contributed by the people who make up our team. We try to create an atmosphere conducive to growth by living our core values to Earn Customers for Life, Take Personal Ownership, Improve Constantly and Have Fun.
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Our History

Walt DeBoer started Lithia Motors in 1946 as a Chrysler-Plymouth-Dodge dealership in Ashland, Oregon. In 1968, Walt’s son, Sid, stepped in to replace his father and grew the business to include five stores and 19 franchises in southern Oregon. In December 1996, Sid transformed Lithia Motors, Inc., into a publicly traded company (NYSE: LAD), with an IPO of $11 per share. In 2012, Bryan DeBoer was named CEO of Lithia Motors.

Our Brands

Lithia offers 30 new vehicle makes and numerous used vehicle brands nationwide. We are happy to report that many of our manufacturer partners have made massive strides in the Environmental, Social and Governance (ESG) space. Many have improved showroom designs to increase energy efficiency or have begun offering greater selections of electric and hybrid vehicles. Lithia is committed to working with our manufacturer partners to reduce our footprint together.

  • “ Serve customers wherever, whenever and however they desire ”
    — OUR VISION